Effective March 31st 2008, the ASC assumes responsibility for the screening and clearing of ad materials, which covers broadcast as well as print, cinema, outdoor and out-of-home, and will eventually include new media.
Milla Marquez (pictured), president of the 4As, commented: “The council will also serve as an aggregator for disputes on advertising materials and will handle hearings and screenings of materials deemed to be in violation of the advertising code.”
Milla Marquez (pictured), president of the 4As, commented: “The council will also serve as an aggregator for disputes on advertising materials and will handle hearings and screenings of materials deemed to be in violation of the advertising code.”
She added: “The process has definitely been improved to facilitate quicker turnaround time for the clearing of ads and an integration of the advertising and broadcast code.”
Matec Villanueva, chief executive of Publicis Manila, said she is: “all for the council” which “was created primarily because the Adboard's self-regulation capability is not as strong with the departure of the KBP four years ago.”
“The KBP plays a critical role in self-regulation because it is our media partners who implement the cease and desist orders for advertising materials that are found to be in violation of the code of ethics,” she said.
Meanwhile, the Adboard remains as the industry's trade organization group to take on industry-related issues that will impact its member organizations.
