Asatsu-DK chief bows out after Mitsubishi loss

<p>TOKYO: Asatsu-DK president Tsutomu Takeda has stepped down </p><p>following the loss of its largest client, Mitsubishi Motors (media, 17 </p><p>August), worth about US$80 million. </p><p><BR><BR> </p><p>The role has been filled by Koichiro Naganuma, a director of Asatsu's </p><p>International department and head of the joint Asatsu-WPP holding </p><p>company. </p><p><BR><BR> </p><p>The change was made to rejuvenate the agency in difficult times, and to </p><p>respond to needs arising from the globalisation of the ad industry. </p><p><BR><BR> </p><p>Naganuma is a fluent English speaker with US work experience. "He brings </p><p>an unrivalled international perspective to the business as well as a </p><p>profound understanding of the domestic issues to be faced," said an </p><p>industry analyst. </p><p><BR><BR> </p>