Miles, who has played a key role in the growth of ASW brands Watsons and Nuance-Watson, will be succeeded by Martin So, current group finance director with ASW.
“(Miles) has been instrumental in further developing our two most important markets, Taiwan and mainland China, bringing them to another level of growth and success,” said an ASW spokesperson.
Last year, Watsons ended its 22-year relationship with Ogilvy & Mather to hire BBDO as its new creative agency.