The monthly, published by the Yifei Group in partnership with China
Youth Magazine, has contracted Casia Media to handle advertising sales.
Group chief financial officer Richard Chen, said: "There are magazines
for men, women, home decoration and auto magazines to name a few,
however, the market does not have a magazine for both men and women.
"
The company has targeted advertisers in the travel, consumer electronics
and automobile categories. About RMB 10 million (US$1.4 million)
has been invested in Vision, which will be distributed mainly in
Beijing, Shanghai and Guangzhou. The initial print run is set at 100,000
copies.