Katie Eakins, account director at Lewis, will lead the program and report to Eberhard Schoneburg, CEO of Artificial Life.
Artificial Life develops and sells a wide range of products, including 3D interactive mobile games, branded Java games, mobile entertainment and mobile technology platforms. The primary goals of the campaign are to increase awareness of Artificial Life and its technology among potential media partners, as well as consumers, in the US.
Schoneburg said, "The agency’s strong experience in the wireless and consumer technology sectors will be a huge asset as we continue to gain a foothold in the US market. Our first-ever mobile products lead the convergence of content, media and wireless, and we’re looking forward to increased success."
Artificial Life’s global headquarters are in Hong Kong.
Artificial Life appoints Lewis PR
SINGAPORE - Artificial Life, a provider of mobile games and applications for 3G networks, has appointed Lewis PR as its global agency of record.
