Reporting to Southeast Asia area director Mark Ingrouille, Arthur replaces Stephen Powers, who has moved to a management role at MRM in Shanghai. Arthur was previously at Euro RSCG in Paris, and has had stints at Lowe in London, where he began his career, and Prague. He later moved to McCann in Bangkok.
“MasterCard is expanding rapidly in region. It’s an ambitious, high-growth client, and ‘Priceless’ is probably the most successful global campaign of the past 10 years,” said Ingrouille. “Benjamin will be looking to build the business and take ‘Priceless’ into new areas.”
