The print series with the tagline ‘Stop being cruel to your clothes’ shows what happens behind the closed doors of laundry rooms.



Credits:
Project Torture
Client Proctor & Gamble , India
Creative agency Saatchi & Saatchi, Mumbai,



Credits:
Project Torture
Client Proctor & Gamble , India
Creative agency Saatchi & Saatchi, Mumbai,
Creative director Juju Basu
Art director Sandeep Poyekar
Copywriter Amit S Acharekar
Photographer Amol Jadhav
Exposure Print
Art director Sandeep Poyekar
Copywriter Amit S Acharekar
Photographer Amol Jadhav
Exposure Print