Ariel | Torture | India

Ariel detergent is campaigning to stop people from torturing their clothes.

The print series with the tagline ‘Stop being cruel to your clothes’ shows what happens behind the closed doors of laundry rooms.




Credits:

Project Torture
Client Proctor & Gamble , India
Creative agency Saatchi & Saatchi, Mumbai,
Creative director Juju Basu
Art director Sandeep Poyekar
Copywriter Amit S Acharekar
Photographer Amol Jadhav
Exposure Print