Arena breaks into Thailand

Arena has launched its first edition in Thailand. <BR><BR> Locally published by Inspire Publishers, the UK-based glossy targets affluent, fashion-conscious young men. The inaugural issue retails at 100 Baht (US$2.60) and will have a print run of up to 40,000 issues. <BR><BR> Arena is also currently available in South Korea and will be available in Singapore from October.