Arc unveils new Ascott site
Arc WW Singapore has created a microsite for the Ascott International in conjunction with the property's sponsorship of accommodation for the performers of Cirque Du Soleil, Quidam. The interactive flash microsite takes visitors on a virtual journey through the Ascott apartments, with Quidam's characters acting as tour guides and also features an online contest to drive membership of its loyalty programme. Targeted email marketing in Singapore, Hong Kong and Thailand will also aim to further drive traffic to the site.
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