Salleh joins as project director, having led the Tiger Airways team at XM, while Robbins will head Arc’s Hewlett Packard business as associate business director. Robbins previously ran Nokia’s interactive business at OgilvyOne. Goh, meanwhile, will oversee Arc’s newly won UOB business as account director.
Nick Handel, MD of Arc Worldwide Singapore, said: “We have conducted an extensive search for the best digital talent in Singapore for the past six months, because we believe that we are only as good as our people - and only talent of the highest calibre can come up with great ideas that truly move people.”
"With Naz, James and Joanne on-board, we know we've found the sort of talent which will further our mission of being the leading digital and CRM agency in Southeast Asia," he added.
