Arc/LB scoop Fairfax Digital Online business

Arc/Leo Burnett Australia had recently won the business for Fairfax Digital Online with estimated billings of up to US$6 million following an eight-week pitch that involved five other agencies. <BR><BR> Formerly handled by Saatchi & Saatchi and Host, the new win will see Arc/Leo Burnett taking over the advertising for online mastheads smh.com.au and theage.com.au. Host will continue to handle Fairfax Sydney print accounts, SMH and trade. <BR><BR> The first Burnett-developed campaign for Fairfax Digital has been slated to roll out during July. A significant portion is expected to be allocated to online.