In addition, creative director Raoul Panes has been promoted to ECD, while Susan Dimacali, president and CEO, is set to leave in November. CD Merlee Jayme has also left the agency. Dimacali's replacement will be announced soon.
"We are here to build an even stronger reputation for strategic and creative excellence," said Aquino. "Now, we have a solid management team driven by a common vision."
Aquino was previously senior executive officer at Jimenez Basic and will report to chairman and chief creative officer David Guerrero and the incoming CEO.
BBDO Guerrero-Ortega recently won the Enchanted Kingdom Theme Park's creative account, worth US$1 million, after a competitive pitch against Ogilvy & Mather.
Aquino named MD at BBDO in Manila
Randy Aquino has been named as the new managing director at BBDO Guerrero-Ortega, replacing Alex Syfu, former general manager, who leaves the agency on October 15.
