The ad features a series of successive shots showing off the device's various capabilities, with related adjectives shown in text to go along with the theme of ‘iPad is …’.
It begins with ‘iPad is delicioius’ and ends with ‘magical’. Other adjectives used include current, learning, playful, literary, artful, friendly, productive and scientific.
The TVC aired for the first time on 20 October.
Credits:
iPad is Delicious – China
Agency TBWA\Media Arts Lab
CCO Duncan Milner
ECD Eric Grunbaum, Scott Trattner
CD Chuck Monn, Go Sohara
AD Jay Berry, Yao Yu
CW Claire Morrisey, Jason Diao
Agency producers Perrin Rausch, Christopher Shaw, Nathan Nowak
Production company Green Dot Films
Director Mark Coppos
DP Rebecca Baehler
Editorial Co Nomad Editing Company, Inc.
Editor Jared Coller
Post Co Dtrain FX
Artist Ben Gibbs
