Presentations are scheduled for early October, according to a source, and the winning agency is expected to conceptualise a 360-branding campaign that comprises ATL and retail. Adspend is likely to be in excess of US$1 million, said the source. APP is a subsidiary of Sinar Mas, one of Indonesia’s largest conglomerates.
APP Indonesia shortlists three for creative account
JAKARTA - Asia Pulp & Paper (APP) has shortlisted three agencies - JWT, Saatchi & Saatchi and Ogilvy & Mather Advertising - for the creative account of its Paseo Tissue brand.
