We had really good meetings with them (Publicis), and it’s been very promising. We’re expecting to hear something soon, could be tomorrow, we’re waiting on a day-to-day basis now, said Joe Lin, executive creative director, at Asia Pacific Breweries Singapore.
Heineken Singapore’s marketing manager Desmond Tan was unavailable for comment while a confirmation by Publicis Singapore could not be substantiated.
The review, which began in May, marked the end of Bates141's 15-year hold on the account.
APB to make announcement on Heineken creative account
SINGAPORE - Asia Pacific Breweries is close to announcing the winner of its Heineken creative review, believed to have gone to Publicis after a final round shoot-out with JWT, TBWA and Leo Burnett.