The campaign invites the public to ditch their car keys after consuming alcohol and join a virtual conga line to get home safely.
People can upload photos using a real-time photo booth on the campaign website to join a virtual conga line, which is aiming to become the longest in the history of the internet.
The campaign will run across Indonesia, Singapore, Thailand and Vietnam until next month.
Roland Pirmez, CEO of Asia-Pacific Breweries, said the campaign is a fun way of championing a serious and important message about responsible drinking.
He said, “While APB takes great pride in the beer we produce, it is of equal importance that we encourage our consumers to enjoy them responsibly at all times.”