APB taps Grayling for Guinness

APB Pacific Breweries Singapore has appointed Grayling Singapore to handle the communications legwork for an upcoming Guinness rollout. Though APB and Grayling both declined to comment on the nature of the project, according to sources, the media project is for the second launch phase of Guinness' Surger tap, an electronic device that delivers a rich head of foam for its draughts. <br><br> In Singapore, APB first launched the tap in 2005 across 50 outlets, and intend to triple this number by the end of the year.