Zenith secured the business following a review that included the incumbent and APB’s other roster agency Starcom (Media, 15 March). The assignment covers media buying and planning for Tiger Beer’s brand campaigns and initiatives in pan-regional media, across Singapore, Malaysia, Vietnam, Cambodia, Thailand, China and Laos.
MindShare currently handles the majority of APB’s local market accounts, with Zenith and Starcom handling China and Thailand, respectively.