Digitas' win of Aldi in December was enough to push the agency above fellow Publicis agency Saatchi & Saatchi to top the creative table. On the media side, Wavemaker held on to first place, keeping fellow GroupM agency Mindshare at bay.
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The brand took home five Film Craft awards in total.
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Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
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