Aora on lookout for agency

JAKARTA - Indonesia's new pay-TV operator Aora is on a lookout for an agency to promote the Barclays English Premier League, an event it is exclusively broadcasting in Indonesia.

The pay-TV operator recently won the rights to broadcast this event, previously carried by Astro in Indonesia.
 
Four local agencies, including Max Online, Berakar, DN Pratama and Sponge Inc, have been invited to the creative pitch. Mustika Kusumaningtyas, marketing communications manager at Aora, confirmed the news and said that the agency is looking to engage an agency that can develop full marketing communications to promote the Premier League coverage in Indonesia.
 
Aora commenced broadcasting in August this year and plans a full commercial launch in early 2009 with at least 50 channels. Kusumaningtyas said that later this year the company will be on a look out for an agency to develop its launch campaign .
 
The pay-TV operator competes with Indovision, Kablevision and Astro-PTDV in the pay-TV market in Indonesia.