Four local agencies, including Max Online, Berakar, DN Pratama and Sponge Inc, have been invited to the creative pitch. Mustika Kusumaningtyas, marketing communications manager at Aora, confirmed the news and said that the agency is looking to engage an agency that can develop full marketing communications to promote the Premier League coverage in Indonesia.
Aora commenced broadcasting in August this year and plans a full commercial launch in early 2009 with at least 50 channels. Kusumaningtyas said that later this year the company will be on a look out for an agency to develop its launch campaign .
The pay-TV operator competes with Indovision, Kablevision and Astro-PTDV in the pay-TV market in Indonesia.