Annual CCTV Spring Festival Gala show attracts 700 million TV viewers, but for how long?

Another Chinese New Year passes and, within China at least, that means another CCTV Spring Festival Gala show. The sheer reach of the gala is well documented, with its annual audience estimated at 700 million, numbers that make the recent Super Bowl, with a record audience of 106 million, look meek in comparison.