The Captivating Star campaign, developed by Euro RSCG Hong Kong, has aims to engage consumers through virtual-product applications and online games, centered around the theme ‘the eyes are the window to the soul’.
Among the digital applications is a Facebook page that lets users virtually apply Anna Sui mascara products to their photos and share them with friends.
Among the digital applications is a Facebook page that lets users virtually apply Anna Sui mascara products to their photos and share them with friends.
The campaign will be running through April.
Euro RSCG Hong Kong has worked with Anna Sui since 2006.
