LaMB, which is Animax's first high-definition animation production, can be viewed as a one-hour movie of LaMB online and on TV as well as through 10 two-minute mobile episodes. A teaser campaign will be built around web-based manga and mobile and online games.
The story focuses on a woman who has difficulty speaking and making decisions while enslaved in a ‘laminated suit', also known as LaMBs.
The channel will also allow marketers to place ads around the show in all three mediums.
Animax extends animation series into web property
SINGAPORE - Youth television channel Animax is extending new animation production LaMB into online content and mobisodes. that will air on mobile as well as on TV and online.
