Animax aims to increase HK audience

Animax Hong Kong has stepped up its attempts to reach a broader base of consumers, shifting to a 'basic tier' plan on cable platform, Cable TV. <BR><BR> The move will allow all Cable TV viewers access to the channel's programming, which features animated shows from Japan. The decision to shift Animax to the basic tier will allow the channel to expand its audience in the key youth segment, according to Ang Hui Keng, vice-president of finance, distribution and operations, SPE Networks, Asia.