The agency has assigned a full senior team to the account, including an interactive arm. Juanita Tom, AAF’s new international marketing and fundraising director, commented that the charity had been impressed with BBH’s apparent enthusiasm for the project and understanding of its objectives.
AAF has previously worked with individual creatives such as Shaun Branagan, vice chairman and executive creative director of NetX, rather than appointing an agency to create its campaigns.
Based in Hong Kong, the foundation also operates in the US, the UK, Germany, Vietnam, Australia and New Zealand.
