Marie Green
Jan 13, 2011

Andrew Berglund leaves XM Asia-Pacific after six months

ASIA-PACIFIC - Andrew Berglund, regional creative director at XM Asia-Pacific, has left the company to return to Europe just six months after taking up the role in July last year.

Andrew Berglund has left XM in Singapore to move back to Europe.
Andrew Berglund has left XM in Singapore to move back to Europe.

Berglund joined XM Asia-Pacific, the digital arm under JWT, as regional creative director in July 2010. At the time, his appointment was linked to a management reshuffle following the departure of ECD David Brown.

According to a statement from Gerard Lim, general manager at XM-Singapore, Berglund decided to move back to Europe to pursue other opportunities. Earlier in his career, he worked at BBDO's Interone Worldwide in Germany and JWT in Holland.

Prior to XM, Berglund was global interactive ECD at Cheil Worldwide based in Seoul. He relocated from Korea to Singapore where the XM role is based.

During his time at XM, Berglund worked on projects for HSBC and Unilever.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

M&C Saatchi reveals AI tool that measures brands' ...

The agency group rebranded on a global level last December.

1 hour ago

How pharma-backed websites are easing doctors’ ...

Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.

1 hour ago

Mark Read: 'AI will unlock adland's productivity ...

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

1 hour ago

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.