ANALYSIS: Marketing - Incumbents jack up spend as TA Orange launch nears. Mobile upstart sparks Thai telecoms spending battle, reports David Johnson

The temperature in Thailand's mobile phone sector is reaching boiling point. The long awaited commercial launch of TA Orange is tantalisingly close, and the operator continues to make rivals AIS and DTAC sweat with promotional deals.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now