ANALYSIS: Insights - Attitudes define Chinese tale of two cities. Urban Chinese consumers are as different as chalk and cheese

It's something of received wisdom to trot out the line that China is basically a nation of two distinct areas - the affluent coastal provinces and the less well-off hinterlands.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now