ANALYSIS: India - Privatisation expected to fuel adspend explosion. Government deficit raises hopes of new opportunities, writes Atifa Hargrave-Silk

India's cash-strapped Government, which is hoping to raise 120 billion rupees (about US$2.5 billion), has revived privatisation efforts this year in a bid to plug the gaping hole in its budget. It has also taken steps to open up sectors to private investment, including insurance and banking. And if plans unfold according to target, agencies are hopeful of new opportunities with many forecasting up to 15 per cent increase in adspend.