ANALYSIS: Advertising - Kagami makes case for Asian creative contenders. Dentsu ad veteran insists Asian creative must reflect its region

Akira Kagami rejects the politics of aggression, confrontation and protest. But, in a clarion call to creatives who attended the 5th Asia-Pacific Advertising Festival in mid-March, jury chairman Kagami warned that criticism of Asian advertising as passive and lacking in strong ideas is serious and one the region can no longer afford to overlook.