ANALYSIS: Advertising - Cannes audience starts to leave but in comes Yasmin. Creative gives seminar a lift with a rude, irreverent talk. Michele Crew reports

Yasmin Ahmed, executive creative director for Leo Burnett Kuala Lumpur, took Cannes by storm last month at Dentsu's 'Asian Diversity' seminar on the last day of the week-long advertising festival in the south of France.