Elaine Underwood
Nov 20, 2019

An inside look into S4 Capital's IMA Los Angeles operation

IMA - part of Martin Sorrell's digital ad and marketing services company - is planting its West Coast flag.

L-R Maddie Raedts, CCO and co-founder at IMA, Olivier Koelemij, managing director, MediaMonks LA, and IMA co-founder Emilie Tabor, on the rooftop of their new LA office.

Two of the founders of Amsterdam-based IMA, the Influencer Marketing Agency, have been spending a lot of time in Los Angeles recently as they connect with new clients and secure the company’s West Coast outpost.

Maddie Raedts and Emilie Tabor, two-thirds of IMA’s founding partnership, opened shop inside of MediaMonks’ office, on Venice’s hip Abbot Kinney Boulevard, in November. IMA and MediaMonks are both part of...

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