OMD is thought to have retained the Nutrilite part of the business, encompassing dietary supplements, traditionally a mainstay of Amway’s business. Carat’s team, headed by southern China MD Kitty Leung, secured the account for the Artistry cosmetics brands, which encompasses make-up and skin whitening products.
The Artistry account has an estimated spend of US$40 million, approximately a quarter of the total spend.
Since 1995, Amway has opened in excess of 200 stores in 100 Chinese cities as support for its salespeople.