Staff Reporters
Dec 12, 2016

Amobee hires global innovations head

Todd Chu joins as senior vice president.

Todd Chu
Todd Chu

Amobee has appointed Todd Chu as senior vice president of global operator innovation to lead the company’s new product offerings.

Chu will be in charge of the solutions architecture team, delivering marketing and advertising technology stack services, while developing the product map for Amobee’s data relationships with service providers. Chu will also work with the company’s global business development team to advance its proprietary Amobee Brand Intelligence assets. 

An engineer by background, Chu was most recently SVP of global innovation at Signal, an identity management provider, where he was an early member of the founding team. With over 15 years of senior leadership experience in digital marketing, he has also held positions at aQuantive and DoubleClick.

“I’m excited to be charged with developing an operator framework, accelerate Amobee’s progress and further drive operator innovation,” Chu told Campaign Asia-Pacific. “I have established a legacy of navigating extremely complex digital environments to deliver marketing innovation from concept to execution, and am excited to now be doing that for Amobee."

Chu said he was impressed with Amobee’s expertise in cross-channel media activation and strategic API partnerships with Facebook, Twitter, Pinterest, Instagram and Snapchat, as well as the fact it works with major brands including Airbnb, Kellogg’s and Optus.

“I’m excited to leverage this expertise with my experience in technology, product, and engineering to build an operator framework to drive Amobee’s progress and innovation in this area,” he said.

Kim Perell, Amobee president, said Chu's "deep technology skills and operational expertise" will contribute to the company's ability to deliver high-quality innovation. 

Related Articles

Just Published

1 hour ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

1 hour ago

Indian agencies take 'no concrete steps' on mental ...

Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.

1 hour ago

Amazon Prime Video apologises, edits 'objectionable'...

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.

3 hours ago

WildAid wants you to get emoji-nal about the ...

Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.