Amex selects Rapp Collins as lead agency

Amex has given Rapp Collins Singapore the strategic lead on its roster of relationship marketing agencies, a couple months after Gosh Advertising resigned the account. <BR><BR> Rapp Collins has previously worked alongside sister agency DDB on its UOB advertisements. <BR><BR> Lucy McCabe, managing director of Rapp Collins Singapore, said: "We're very excited to be working with American Express. It is a fantastic brand with a great consumer and corporate offering."