The US jeans brand said it was testing the store concept in Asia to blend Mudd's hip image with Asia's shopping culture. Both stores will stock a wide array of Mudd's products, from jeans to sweaters, footwear, bags and household ware. Along with the concept store, Mudd is also preparing to open a 20,000-square foot retail outlet - Denim City - in Hong Kong next month, stocking other jeans brands.
The store openings are being supported by an interactive campaign and the launch of a website, according to Mudd Jeans (Far East) consultant, Kenneth Lai.
He said Mudd had also embarked on franchising in other key Asian markets, including China, Thailand and Singapore.
