Departures was first extended to American Express’ platinum card members in Europe in 2004, following its successful debut in the US. The Asia Pacific versions will be published in English and Chinese, and will replace the current Platinum Magazine.
“The extension of the prestigious Departures title to the vibrant Asia-Pacific region is the natural progression for expanding this luxury brand,” said Mark Stanich, chief marketing officer and president of digital media at American Express Publishing Corporation.
“I know our advertisers will welcome the unique opportunity to reach the publication’s premium audience across continents - a truly global media solution for this important niche sector," he added.
Departures has been launched in various markets including Japan, Russia and the Middle East, and the Asia-Pacific versions brings the number of editions in the international network to 24.
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