According to Wang, in order to successfully communicate and engage them, compelling content needs to be designed and built differently from the start. The session is sponsored by Tudou.com.
Other highlights on day one include, among others, Martin Lindstrom's address as keynote speaker sponsored by DDB, the AME debate exploring what the industry should be rebuilding post recession and involving Kraft Foods' Shawn Warren, TBWA's Keith Smith, OMG's Barry Cupples, O&M's Tim Isaac and adidas' Christopher Bezu. The line-up also sees the presentation of two case studies, one looking at Virgin Mobile's success in building a youth brand in India and another sharing the thinking behind Sapient Nitro's 'Best job in the World' campaign.
Click here to view other confirmed speakers and their topics.
Wang launched Tudou.com in April 2005. He currently heads up the video sharing site as CEO of the company.
Prior to Tudou.com, Wang was the corporate development director at Bertelsmann Group and managing director of BOL China. Wang's career also include a four-year stint as business development manager and product specialist with Hughes Electronics.
The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness.