Mar 15, 2010

AME: founder, Gary Wang, on engaging the digital generation

SHANGHAI - Gary Wang (pictured), the founder & CEO of, is due to share his insights on how to build compelling content for the digital generation audience at this year's Asian Marketing Effectiveness (AME) Festival taking place on 24 & 25 March in Shanghai.

Gary Wang founder
Gary Wang founder
Talking during a lunch briefing on day one of the AME festival, the founder & CEO of China's leading video sharing site will draw on his own experience in how to successfully engage the digital generation, from broadcast to cable to the internet.

According to Wang, in order to successfully communicate and engage them, compelling content needs to be designed and built differently from the start. The session is sponsored by

Other highlights on day one include, among others,  Martin Lindstrom's address as keynote speaker sponsored by DDB, the AME debate exploring what the industry should be rebuilding post recession and involving Kraft Foods' Shawn Warren, TBWA's Keith Smith, OMG's Barry Cupples, O&M's Tim Isaac and adidas' Christopher Bezu. The line-up also sees the presentation of two case studies, one looking at Virgin Mobile's success in building a youth brand in India and another sharing the thinking behind Sapient Nitro's 'Best job in the World' campaign.

Click here to view other confirmed speakers and their topics.

Wang launched in April 2005. He currently heads up the video sharing site as CEO of the company.

Prior to, Wang was the corporate development director at Bertelsmann Group and managing director of BOL China. Wang's career also include a four-year stint as business development manager and product specialist with Hughes Electronics.

The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness.

Asian Marketing Effectivess Festival website link
Campaign China

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