AME awards 2006 calls for entries

The call for entries for the Asian Marketing Effectiveness Awards 2006 is underway.

The regional awards, now in its fourth year, seeks to honour clients and their agencies to underline the importance of marketing ROI.

The competition spans 18 categories, from Best Integrated Campaign to Most Effective Use of Sponsorship.

For the first time, the awards show will also include the Best Innovative Media category to recognise the increasingly important role media agencies play in developing communications strategy and helping brands deliver ROI.

Entries will be accepted from corporate marketing teams, who have conducted marketing campaigns, advertising, media, PR and design agencies, as well as branding consultancies and promotion marketing companies.

The closing date for entries is March 31, 2006.