Bates141, 10AM Communications, BBDO and McCann Erickson have all withdrawn from the process. No explanations for their withdrawal have yet been given. However the pitch for Maybank - revealed today by Media – has been given as a reason by some agency sources.
Meanwhile, some agencies have voiced their dissatisfaction with the way the pitch has been run. One source called the process amateurish. Pitching agencies complained that they were given 40 minutes to present two creative campaigns as well as their credentials.
Koh Ching Ching, head of group communications at OCBC Bank, had not responded to Media’s calls or emails at press time.
The pitch began on 19th June as part of a biennial review of the bank’s agency partnerships to support its above-the-line advertising, an account Y&R has held since 2006.
Amateurish OCBC pitch marred by agency pull-outs
SINGAPORE - The regional creative pitch for OCBC Bank has descended into farce as every competing agency, besides the incumbent Y&R, is believed to have pulled out of the review.
