Amateurish OCBC pitch marred by agency pull-outs

SINGAPORE - The regional creative pitch for OCBC Bank has descended into farce as every competing agency, besides the incumbent Y&R, is believed to have pulled out of the review.

by Kenny Lim

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now