With offices in Sydney and Bangalore and Mumbai in India, Alterian will begin hiring local staff to work alongside local partners including Rapp Singapore.
David Eldridge, CEO, said: “Singapore is a very important market for us. We believe the Asia-Pacific region is a dynamic marketplace for the continued of growth of our business and Singapore is the key location to give Alterian a base from which to operate.”
David Eldridge, CEO, said: “Singapore is a very important market for us. We believe the Asia-Pacific region is a dynamic marketplace for the continued of growth of our business and Singapore is the key location to give Alterian a base from which to operate.”
“The recession has hit hard - not just in America but throughout the Asia-Pacific region – and it has been the catalyst for highlighting the importance of online monitoring and analytics for marketers,” he added.
Rapp Singapore CEO, Valli Lakshmanan, said his organisation would be partnering with Alterian to utilise its web behaviour analytics software and tools.
