The first 10 cars were due to go up for auction on November 27, with the first person to buy a car in the promotion set to receive two Nokia N73 mobile phones. Also, eBay users can also play an online game to win more than $100,000 of prizes and a Mitsubishi I, worth $150,000. Meanwhile, members who use a Nokia mobile phone to bid on any of the cars go into the draw to win a $5,000 cash coupon.
The promotion coincides with eBay Hong Kong's third anniversary this month.
Despite stiff competition from Alibaba's Taobao in China, eBay has a very active base in Hong Kong. "Nearly 12,000 people in Hong Kong rely on eBay for their income," said Benjamin Grubbs, eBay Hong Kong's marketing manager.
