“I am delighted to have PHD Media with us as we start off the new year with new objectives, strategies and challenges. Coupled with great inspirations and endless creativity, we trust PHD Media will bring with them a team of talented and experienced professionals to further enhance the Alliance’s brand name”, said Datuk Bridget Lai, group chief executive officer of Alliance Bank Malaysia Berhad and director of Alliance Financial Group Berhad.
Law Chan Keong, general manager of PHD Media, added that the appointment serves as a great opportunity for them to demonstrate creative thinking, sound strategy and consumer insights with the aim of supporting the business and communications objectives of the financial services group.
The Omnicom media firm is also charged with media strategic planning and review, media scene updates and identifying new media opportunities and trends.
AFG registered 13.1 per cent loan growth and an operating profit of RM277.6 million (US$76 million) at the end of November 2008, an increase of 1.3 per cent compared to the same period in 2007 despite a sharp decline in investment bank fee income.
