Alive overhauls visual identity
<p>Alive Networks has overhauled its corporate identity just months
</p><p>after bursting on the scene in November last year.
</p><p><BR><BR>
</p><p>Insisting that it is a travel and not a media company, Alive said its
</p><p>new identity created a sense of intrigue and fun, which reflected its
</p><p>adventurous, exuberant, inquisitive and fun brand positioning.
</p><p><BR><BR>
</p><p>The network plans to make the business of buying travel easier, selling
</p><p>tours as well as offering content through four media platforms - print,
</p><p>television, the Internet and mobile devices.
</p><p><BR><BR>
</p><p>Chief brand officer James Stuart said the Alive brand development was "a
</p><p>huge breath of fresh air, not just for the travel industry but in the
</p><p>context of brands in this region."
</p><p><BR><BR>
</p><p>Founded by Internet veteran Ian Henry who set up Chinadotcom, Alive aims
</p><p>to offer an integrated multimedia environment for both consumers and
</p><p>marketers.
</p><p><BR><BR>
</p><p>Alive has yet to secure a cable distribution deal, but it can now offer
</p><p>a four-hour repeat programming bloc in a day. The bloc will increase to
</p><p>six hours in May.
</p><p><BR><BR>
</p><p>Television distribution is projected to reach 10,562,000 homes and
</p><p>hotels this year.
</p><p><BR><BR>
</p><p>It is understood that the network is close to sealing distribution deals
</p><p>in the Philippines and Taiwan, as well as agreements with major cable
</p><p>system operators in Malaysia, Singapore, Australia, New Zealand, Hong
</p><p>Kong and Indonesia, according to Mr Henry.
</p><p><BR><BR>
</p><p>Focusing on travel and learning programming, Alive advertising sales
</p><p>director Richard Gocher said the network would offer an integrated
</p><p>marketing environment for marketers targeting 20 to 45 year old
</p><p>affluent, well-educated, individual travellers.
</p><p><BR><BR>
</p><p>Apart from traditional advertising opportunities, the network can also
</p><p>offer a selling link to advertisers' merchandising services, such as
</p><p>accommodation, flight and car services.
</p><p><BR><BR>
</p><p>Mr Gocher said there is a "huge disconnection" between the media and
</p><p>marketers in the travel and leisure industry, which Alive intended to
</p><p>plug.
</p><p><BR><BR>
</p>
by
|
03/16/2001
Alive Networks has overhauled its corporate identity just months
after bursting on the scene in November last year.
Insisting that it is a travel and not a media company, Alive said its
new identity created a sense of intrigue and fun, which reflected its
adventurous, exuberant, inquisitive and fun brand positioning.
The network plans to make the business of buying travel easier, selling
tours as well as offering content through four media platforms - print,
television, the Internet and mobile devices.
Chief brand officer James Stuart said the Alive brand development was "a
huge breath of fresh air, not just for the travel industry but in the
context of brands in this region."
Founded by Internet veteran Ian Henry who set up Chinadotcom, Alive aims
to offer an integrated multimedia environment for both consumers and
marketers.
Alive has yet to secure a cable distribution deal, but it can now offer
a four-hour repeat programming bloc in a day. The bloc will increase to
six hours in May.
Television distribution is projected to reach 10,562,000 homes and
hotels this year.
It is understood that the network is close to sealing distribution deals
in the Philippines and Taiwan, as well as agreements with major cable
system operators in Malaysia, Singapore, Australia, New Zealand, Hong
Kong and Indonesia, according to Mr Henry.
Focusing on travel and learning programming, Alive advertising sales
director Richard Gocher said the network would offer an integrated
marketing environment for marketers targeting 20 to 45 year old
affluent, well-educated, individual travellers.
Apart from traditional advertising opportunities, the network can also
offer a selling link to advertisers' merchandising services, such as
accommodation, flight and car services.
Mr Gocher said there is a "huge disconnection" between the media and
marketers in the travel and leisure industry, which Alive intended to
plug.
