Alive overhauls visual identity

<p>Alive Networks has overhauled its corporate identity just months </p><p>after bursting on the scene in November last year. </p><p><BR><BR> </p><p>Insisting that it is a travel and not a media company, Alive said its </p><p>new identity created a sense of intrigue and fun, which reflected its </p><p>adventurous, exuberant, inquisitive and fun brand positioning. </p><p><BR><BR> </p><p>The network plans to make the business of buying travel easier, selling </p><p>tours as well as offering content through four media platforms - print, </p><p>television, the Internet and mobile devices. </p><p><BR><BR> </p><p>Chief brand officer James Stuart said the Alive brand development was "a </p><p>huge breath of fresh air, not just for the travel industry but in the </p><p>context of brands in this region." </p><p><BR><BR> </p><p>Founded by Internet veteran Ian Henry who set up Chinadotcom, Alive aims </p><p>to offer an integrated multimedia environment for both consumers and </p><p>marketers. </p><p><BR><BR> </p><p>Alive has yet to secure a cable distribution deal, but it can now offer </p><p>a four-hour repeat programming bloc in a day. The bloc will increase to </p><p>six hours in May. </p><p><BR><BR> </p><p>Television distribution is projected to reach 10,562,000 homes and </p><p>hotels this year. </p><p><BR><BR> </p><p>It is understood that the network is close to sealing distribution deals </p><p>in the Philippines and Taiwan, as well as agreements with major cable </p><p>system operators in Malaysia, Singapore, Australia, New Zealand, Hong </p><p>Kong and Indonesia, according to Mr Henry. </p><p><BR><BR> </p><p>Focusing on travel and learning programming, Alive advertising sales </p><p>director Richard Gocher said the network would offer an integrated </p><p>marketing environment for marketers targeting 20 to 45 year old </p><p>affluent, well-educated, individual travellers. </p><p><BR><BR> </p><p>Apart from traditional advertising opportunities, the network can also </p><p>offer a selling link to advertisers' merchandising services, such as </p><p>accommodation, flight and car services. </p><p><BR><BR> </p><p>Mr Gocher said there is a "huge disconnection" between the media and </p><p>marketers in the travel and leisure industry, which Alive intended to </p><p>plug. </p><p><BR><BR> </p>