Alive in 11th hour hunt for funding
<p>HONG KONG: Multimedia travel and learning company Alive Networks is </p><p>looking for a new investor amid mounting speculation that the Hong Kong </p><p>start-up is facing funding difficulties. </p><p><BR><BR> </p><p>At media's press time, the company had yet to find a new investor, which </p><p>it had hoped to locate before its May 11 deadline to obtain fresh </p><p>funds. </p><p><BR><BR> </p><p>It is understood that Alive has formulated a statement for staff, saying </p><p>it remained confident of its future. "In the current economic </p><p>environment, many businesses - both local and international - are </p><p>experiencing difficult times. Alive Networks is no exception, but we are </p><p>all working hard to meet these challenges successfully." </p><p><BR><BR> </p><p>It also said it is "inappropriate" for the privately-held company to </p><p>comment further on what it called "internal business matters". </p><p><BR><BR> </p><p>Established by hongkongdotcom's co-founder Ian Henry, Alive's business </p><p>plan is built around using television, print, personal handheld devices </p><p>and the internet to sell travel-related products. For example, a viewer </p><p>watching its television service goes online to book a customised </p><p>offer. </p><p><BR><BR> </p><p>Alive's business premise has, however, come under increasing </p><p>scrutiny. </p><p><BR><BR> </p><p>Observers have pointed out that start-ups are for the internet, while </p><p>the television business is for media companies that are expanding into </p><p>the medium or have the cash and strengths already acquired from another </p><p>successful business. </p><p><BR><BR> </p><p>Since its launch at last November's CASBAA conference, Alive has inked </p><p>distribution deals in Indonesia, the Philippines and Taiwan. Last month, </p><p>it signed a deal with Taiwan's Videoland. </p><p><BR><BR> </p><p>Even with a new investor, Alive faces an uphill climb. With established </p><p>pay TV players still looking to make a profit out of the sector or the </p><p>Asian market, Alive's distribution deals are unlikely on their own to </p><p>have generated sufficient cash flow or significant new revenue streams. </p><p><BR><BR> </p>
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features