Alibaba readies $30m global brand push

BEIJING - Chinese e-commerce powerhouse Alibaba Group has announced that it will invest US$30 million to boost its brand name internationally.

According to Chinese reports, Alibaba also aims to partner with companies in more than 20 countries to establish a worldwide presence.

The announcement comes a week after Alibaba said it would invest US$732 million over the next five years in its popular e-commerce site Taobao.com, which was recently merged with Alibaba’s digital ad service platform Alimama.

The move further differentiates the site with Baidu, which recently launched its rival e-commerce platform Youa.com.

Taobao claims more than 80 million registered users and one million sellers as of September.

Further update
Source: Campaign China
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