The Trade Show Partnership Program will allow
both to grow by tapping the resources of Alibaba.com's huge community of importers and exporters.
"In the offline world, people go to trade shows
for a week and hope they get their necessary leads in that time," said Porter Erisman, Alibaba.com's vice-president for international
marketing and business development.
"With Alibaba.com, they can meet at trade shows
and then conduct business online throughout the rest of the year."
He added: "The longterm vision is to work with
trade-show organisers to transform their shows
from one-week events into 365-day exhibitions."
Alibaba.com successfully tested the new programme with the Kenfair Mega Show in Hong
Kong last October.
Herbert Ip, chairman of Kenfair International,
said: "The partnership showed that combining
resources was a powerful way to help both partners
grow their businesses."
Alibaba.com also owns Yahoo! China, which it
acquired in October 2005.
Alibaba launches new trade show partnership plan
HONG KONG E-commerce company Alibaba.com has launched a new programme allowing tradeshow organisers and online market operators to work together instead of as competitors.