Alibaba launches new open platform

BEIJING - Just days after announcing consumer-based auction platform Taobao.com's merger with digital advertising exchange service Alimama, Alibaba Group announced the launch of the Taobao Open Platform, which enables third-party programmers to develop e-commerce tools and products for the site.

by Anita Davis

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now